Enrollments,
not leads.
We’re a performance media-buying partner for healthcare and clinical-trial recruitment. Every dollar is tested against unit economics and optimized to the metric that funds your trial — cost per enrolled patient, not cost per lead.
Trusted by recruitment teams at sponsors & CROs
“We stopped paying for form-fills and started paying for patients who actually screen in. Same monthly spend, more than double the randomizations — because they optimize to what happens after the click, not the click itself.”
- -38%
- Cost per randomized enrollment vs. prior vendor
- 2.4×
- Qualified-lead → enrollment rate after screening
Channel Mix
Optimized for cost per enrollment
Meta Ads
RecommendedGoogle Search
Live
Programmatic
Paused
More leads is the wrong goal
Patient recruitment is won or lost after the click. Optimizing for cheap volume quietly wastes budget and site capacity on people who were never going to enroll.
Lead volume is a vanity metric
Ten thousand cheap form-fills mean nothing if none of them screen in. Cost-per-lead hides the number that funds the trial: cost per enrollment.
Unqualified leads burn site capacity
Every ineligible referral your coordinators chase is time stolen from patients who could actually randomize. Bad leads have a real, compounding cost.
Screen-fail waste eats the budget
When targeting ignores inclusion and exclusion criteria, you pay full CPA for traffic that was never eligible in the first place.
Most vendors are blind past the click
Without downstream data, agencies optimize to whatever the ad platform rewards. We wire spend to screening and enrollment outcomes instead.
A full-funnel recruitment media engine
Channel expertise across paid social, search, and programmatic — wired to pre-qualification and downstream reporting so spend maps to enrollments.
Meta Ads & Paid Social
Creative testing, audience structure, and conversion optimization built for condition-specific recruitment — not generic lead-gen playbooks.
Media Buying & Lead Gen
SEM, programmatic, and CPA-model buying from a team with a long affiliate background. We buy on unit economics, across every channel that pays back.
Lead Quality & Exclusion Criteria
Pre-qualification forms and exclusion logic that filter out ineligible traffic before it ever reaches a coordinator or your CTMS.
Reporting & Optimization
Full-funnel dashboards tying spend to consent, screening, and randomization — so every optimization decision is anchored to enrollment, not clicks.
Quality over volume, engineered in
We come from performance and affiliate lead generation, where you don't get paid for traffic that doesn't convert. That discipline is the whole product.
Unit-economics-first testing
Every campaign is a controlled test with a payback threshold. We scale what clears the math on cost per enrollment and kill what doesn't — fast.
Quality over volume, by design
Pre-qualification and exclusion criteria are built in from day one, so the leads we deliver are the ones your sites can actually enroll.
Optimized to downstream conversion
We feed screening and enrollment data back into targeting and bidding, closing the loop between ad spend and the patients who randomize.
Operator's obsession with payback
A performance and affiliate background means we treat your budget like our own P&L — accountable to outcomes, not impressions.
A test-and-scale process built on payback
Four steps that turn media spend into enrolled patients — with the unit economics checked at every stage.
Audit & model the economics
- Map cost per enrollment targets
- Model channel-level payback
- Define eligibility signals
Launch & test in market
- Structured creative & audience tests
- Meta, SEM & programmatic buys
- Fast read on early cost signals
Qualify & exclude
- Pre-screening on inclusion criteria
- Exclusion logic filters bad traffic
- Only eligible leads pass through
Optimize & report
- Bid to downstream enrollment data
- Scale what clears the math
- Full-funnel reporting cadence
What partners ask before they start
We work best with sponsors and CROs running sustained recruitment, so we typically start with a one-to-two month test window at a media budget large enough to reach statistical read on cost per qualified lead. We'll tell you honestly in the first call whether your volume and geography are a fit before anyone signs anything.
Let’s buy patients,
not clicks.
Tell us about your protocol, your geographies, and your enrollment targets. We’ll tell you honestly whether we can move the number.