Service
Paid social built for healthcare acquisition.
Paid social can create demand well beyond people actively searching for care or a clinical trial, which makes qualification and downstream measurement especially important. We structure campaigns around the patient journey, geography, and operational constraints that determine whether interest can become a valuable downstream outcome.
What the work is
What we actually do.
Paid social can create demand beyond people actively searching for care or a trial, which makes qualification and downstream measurement especially important. We structure campaigns around the patient journey, geography, and operational constraints that determine whether interest can become a valuable downstream outcome.
Structured creative testing
A documented matrix of angles, formats, and messaging tested against cost per qualified lead — not against engagement or CTR.
Audience structure around the patient journey
Audience definitions built from serviceable geography, patient context, operational constraints, and the signals the platform permits for health-category advertisers.
Health-category compliant setup
Creative and targeting are designed within platform health-advertising requirements from the start. For clinical-trial recruitment, materials also follow the study's required IRB or ethics-review process.
Conversion & event configuration
Measurement designed around the deepest compliant signal available, with downstream outcomes reconciled separately where patient-level data should not enter the platform.
Creative testing
Four layers, tested in order of variance.
Testing everything at once produces a result you cannot attribute. We isolate the layer that moves the number most, then work down.
- 01
Angle
The reason a patient would respond at all — a symptom they recognize, a care need they want solved, a treatment path that has stalled, or a research opportunity. Angles are the highest-variance layer, so they get tested first and hardest.
- 02
Format
Static, video, and carousel behave differently in health categories, particularly when judged on qualified downstream outcomes rather than clicks.
- 03
Message
Wording within an approved angle. Health-category policy and client review constrain what can be said; clinical-trial work also follows the study's IRB or ethics-review process.
- 04
Audience
Serviceable geography first, then the contextual, interest, and behavior signals the platform permits for health-category advertisers.
Every test is read against cost per qualified pre-screen, not against click-through rate. Health-category creative that performs well on engagement is frequently the creative that produces the least eligible traffic.
What you get
Deliverables, not promises.
Concrete artefacts and a working cadence. These are the outcomes the work is designed to improve, not guarantees: results also depend on patient demand, qualification, operational capacity, geography, and specialty-specific constraints such as protocol difficulty or site capacity. We commit to the work rather than to a number.
- A live paid social program with a documented test matrix and per-angle reporting
- Audience and geo structures mapped to the markets, provider coverage, or site catchments you can actually serve
- Creative variants cleared against health-category policy and any required client, regulatory, or IRB approval process
- Conversion measurement configured around the deepest compliant platform signal available
FAQ
The questions healthcare teams actually ask.
Through whatever approved system can provide it — EHR or CRM exports, booking status, CTMS data, referral outcomes, call-center dispositions, or even a simple weekly reconciliation. We use the lightest-weight pipeline that still lets acquisition decisions reflect real downstream outcomes.
We don't sell guaranteed volume, because inflating volume is often what erodes quality. What we commit to is a qualification and routing framework built around the patient journey, plus transparent downstream reporting so you can see whether quality is improving or deteriorating.
We identify the constraints that create obvious mismatches and handle them as early as the acquisition model responsibly allows. In clinical-trial recruitment that can mean protocol-based pre-screening before a referral reaches a coordinator. In virtual care it may mean geography, coverage, service availability, or another intake constraint.
Operational capacity is a constraint we design around, not an afterthought. We agree what a useful handoff looks like, avoid sending demand the operation cannot realistically serve, and ask for downstream dispositions in whatever format is workable. If acquisition is creating avoidable operational waste, we treat that as part of the acquisition problem.
Our core strength is performance marketing — paid social, search, and programmatic — combined with qualification and downstream measurement. Our current specialty positioning includes clinical-trial recruitment and virtual care. The model travels across therapeutic areas because the discipline is the same: buy on unit economics, screen hard, and optimize to the outcome that actually funds the program.
We design measurement so patient-level health information stays in the approved intake, EHR, CRM, CTMS, or clinical system rather than being disclosed to an ad platform. Downstream outcomes can still be reconciled to source for reporting and media decisions using the minimum data necessary and an agreed workflow. Any platform-side conversion signal is limited to data permitted by that platform's terms and the applicable privacy framework. Where we handle PHI on behalf of a HIPAA-regulated client, the required BAA and data-handling controls are agreed before launch.
Yes, and we plan for it from the first test rather than discovering it later. Creative concepts are drafted to fit the language and materials your IRB or ethics-review process requires, submissions are batched so approval is not a per-asset bottleneck, and the test matrix is built to still be readable within the set of variants you are permitted to run.
Next step
Already running paid social?
Send us the account structure and the downstream outcome you care about. We'll tell you where the waste is before you commit to anything.